In Beauty, Tutorials

#PressPlay: Jackie Aina show us how to shade match her new born this way foundation.

After months and months of teasing and anticipation, the long-awaited collaboration between Too Faced and beauty and style influencer Jackie Aina has officially launched.You can now get your hands on an expanded range of the brand’s best-selling Born This Way foundation; there are 11 new hues, nine of which Aina helped develop, bringing the total number of shades to 35.Jackie Aina Born this way

The end result? Nine new hues, three of which are darker than Cocoa, which was previously the darkest offering.She also added a few olive and golden-based medium options, including her go-to, Chai, “which is a deep golden shade that doesn’t oxidize or turn orange.” (There are also two new lighter options, Cloud and Seashell, which Aina did not work on.)

You can see swatches of the new shades, below, in the Instagram post from @Trendmood1.

View this post on Instagram

More #Swatches 🙌🏽🙌🏾🙌🏿 Available Now! LINK ➡️ BIO Online #sephora #beautylish #ultabeauty @toofaced The #TFBornThisWay got extended Born This Way #Foundation ! New Shades (marked in pink next to the existing shades in white) #toofaced X @jackieaina 🙌🏽🙌🏾🙌🏿 Praline – Golden Brulee – Golden Butter Pecan – Golden Chai – Golden Spiced Rum – Rosy Tiramisu – Golden Sable – Rosy Truffle – Golden Ganache – Neutral . . . The new concealer is amazing!!! (Swatches in previous posts) full coverage, blends beautifully and doesn’t crease 👌🏼 What did u get? XO #TRENDMOOD #toofaced pic: @cocoaswatches . #instabeauty #beauty #beautyaddict #cosmetics #bblogger #beautyaddict #beautyblog #beautycare #makeupart #makeupartist #makeupblogger #makeupobsessed #wakeupandmakeup #maquillaje #fashion

A post shared by TRENDMOOD (@trendmood1) on


While foundation lines with extensive shade ranges are no longer the unicorn of the makeup world they once were, Aina points out that her first-hand involvement is a unique differentiating factor and just 19 hours ago Aina posted a tutorial on her channel on how to shade match the foundation.



Get the new Born This Way shades here!


If you are in Africa, you can order this foundation online via for this product via

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