In Fashion, Lookbooks & Editorials

Vlisco celebrates asoebi tradition with new campaign

vlisco campaign

Fabric brand Vlisco highlights the delightful tradition of asoebi and celebrates the resilient nature of the African woman. This campaign was shot in the Republic of Benin, and its powerful message captures the true essence of the African woman with emphasis on strength and beauty of thriving women of all ages.

Vlisco campaign


New and classic patterns from this collection honours the unity of and cohesion of each individual and the group.

see campaign video below:



DOP/Director: Gregg Telussa

Assistants: Nicholas Burrough, Marinka Schippers, Michael Ugwu


Campaign Images: Nicholas Burrough

Lookbook Images: Nicholas Burrough

Assistant Photographers: Marinka Schippers + Michael Ugwu


Faith Johnson (Fowler Models)

Ojima Atawodi (Zahara Model Management)

Ines Dieng

Beninese Women

Agniola Zinsou

Aïda Ahouanmenou

Alexandra Ahouanmenou

Anne-Yolaine Alao

Corinne Agbantou

Delphine Gobbo

Dior Osseni

Farida Saidou

Folashade Olory Togbe Euzen

Gene Crestia

Hermine Da Silva

Idiath Adeoti

Inès Dieng Gobbo

Josiane Chahounka

Nathalie Carrenard Degbe

Nchimunya Kabunda Brown

Nicole Olory Togbe

Rita Amoussou Mamah

Sarah Yaluissi Kpenou

Beninese Dancers

Lucrèce Atchade (Choreography)

Murielle De Souza

Fashion Designers

Pelebe – Zak Kone

Styletemple – Ogugua Okonkwo

Pepita D

Grace Wallace

Esperancia Mode



Ideal Mode Couture

Elisha Couture

Rafiou A.

Beninese Hairstylist

True as Nature

Beninese Makeup Artists

Marvige Deguenon (Oussy Make Up)

Nadjida Adamon (All in One)

Marie Jesus Aihonnou (Talent Prestige)

Aémanath Roufaï (Fola Beauty)

Chimene Sossah (Lorenor)

Styling + Accessories

Chyba Jewelry – Jana Miklosova

Guide + Location Scout

Euloge Tochoedo

Post Production

Image Retouching: Edge Company

Edit + Grading Video: Maurice Leentvaar

Music Composer: Rutger Reinders

Sound Design: Any Colour You Like


Hotel Rebel (Netherlands)

Primedia (Benin)


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Uchechukwu Arinze

Beauty and fashion comes easily to me but you see writing, that I was born with. It’s in my blood and heritage, anchored by the story telling tongues of my ancestors. Writing is my voice.

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