This collaboration is in line with StyleMeAfrica’s new direction in working closely with African fashion and beauty brands to showcase their talent to the world using our website and social platforms. Our goal is to do our part in building awareness and encouraging the purchase of African fashion and beauty products by collaborating with small and medium African brands to help them grow, scale and reach their customers.
Lamide, a line by Olamide Samson is a refined, contemporary prèt-a-porter brand which focuses on well tailored clothing that bridges the gap between Main Street and luxury fashion.
The Lamide brand though under a year old has stood out with unique tailoring skills and fun designs which sets them apart from the pack. Lamide seeks to dress the iconic and sophisticated woman in the most elegant and glamorous comfortable clothing, to satisfy her fashion desire, flair and elegance.
The collaboration ‘SMA x Lamide: The Basics’ was inspired by the stylish, chic and confident woman. The type of woman that followers of our platform aspire to be with their personal style and fashion choices. It features elegant and classic pieces that don’t break the bank in StyleMeAfrica’s signature red, black, white colours and more. It is the mature woman’s holy grail to effortlessly chic style that rocks!