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SMA Designer diaries – StyleAlert SA

stylealert sa

It is not uncommon for new designers to spring up weekly, but staying in the game is where the work is. The StyleAlert brand is a brand that hasn’t only managed to successfully remain relevant, but they have also built a cult-like following around their name. 

They do this with the uniqueness and trendiness of the designs they create and put out. You may recognize them from this jumpsuit that has been trending on Instagram for weeks now. Yes, this is one of their designs.

StyleAlert SA is a South African brand created by Thuli; a South African born fashionista and designer. Thuli says the brand was born as a result of her love for modern vintage clothing. She would collect and redesign vintage clothing, and when she started getting positive feedback on her designs, she saw the potential for it to become a business.

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She carved a niche for herself when she realized that there were very few designers offering what she was offering; modern day vintage wear. She decided to tap into that niche and bridge the gap there.

The brand also has a masterclass that teaches women how to dress appropriately for different occasions.

The Style Alert (SA) brand also gives help to women who need personal styling, personal shopping for any occasion, wardrobe analysis and maintenance. The best part about this is that whatever your budget is, they are willing and ready to help you meet your needs.

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Laura Omofuma

Laura Omofuma is in one word a storyteller. She paints pictures so vivid, with her words and description, that her love for content creation shines through. From writing for Renowned fashion website-StyleMeAfrica, she has honed and grown her writing, creative and management skills. Currently the Lead Content Manager of StyleMeAfrica, Laura handles engaging writing and brand projects, as wells as brand and relationship management for the company. Follow her on Instagram @_Lauraspace StyleMeAfrica: [email protected] @stylemeafrica

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Posted on September 21, 2018

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