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SMA Designer diaries – StyleAlert SA

stylealert sa

It is not uncommon for new designers to spring up weekly, but staying in the game is where the work is. The StyleAlert brand is a brand that hasn’t only managed to successfully remain relevant, but they have also built a cult-like following around their name. 

They do this with the uniqueness and trendiness of the designs they create and put out. You may recognize them from this jumpsuit that has been trending on Instagram for weeks now. Yes, this is one of their designs.

StyleAlert SA is a South African brand created by Thuli; a South African born fashionista and designer. Thuli says the brand was born as a result of her love for modern vintage clothing. She would collect and redesign vintage clothing, and when she started getting positive feedback on her designs, she saw the potential for it to become a business.

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She carved a niche for herself when she realized that there were very few designers offering what she was offering; modern day vintage wear. She decided to tap into that niche and bridge the gap there.

The brand also has a masterclass that teaches women how to dress appropriately for different occasions.

The Style Alert (SA) brand also gives help to women who need personal styling, personal shopping for any occasion, wardrobe analysis and maintenance. The best part about this is that whatever your budget is, they are willing and ready to help you meet your needs.

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Laura Omofuma

Why do I write? Writing has always been a part of me, at an early age, my dad would make me write him stories about what happened at school, or things that made me feel a certain way. I quickly stopped looking at it as a chore and instead as something that actually made me happy. I became a Content Creator because I want to be part of the community producing valuable and useful content.

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