In Beauty

5 Amazing Instagram Stores For Authentic Makeup

authentic makeup

Please, who spends time going to makeup stores nowadays, when you can easily buy makeup online? What more, Instagram has made is 10 times easier for retailers and consumers alike to  buy and sell good products. 

The best part of buying makeup on Instagram is that you see reviews up front, so you know which accounts to fuck with and which ones are just not it.

We know how it feels to spend plenty money on something you have wanted for a long time, something you even probably had to save for, and have it be a dupe. That is why, today, we are bringing you 5 amazing Instagram stores for authentic makeup. 


Glambeautyjay is the first on our list, and if you are a true, true makeup lover living in Lagos, then you have probably heard about them. They buy ALL their products directly from the source, and sell them at very affordable prices. The best part about this instagram store is not only their voice ( That is, their social media voice), but also their instagram engagement. They have one of the highest follower engagement on their social media page.

They are so relatable and friendly, that it is impossible not to fall in love with the account and want to purchase your authentic makeup from them.

We have to go to South Africa for the number 2 on our list. This Instagram account is another favourite house for authentic makeup products.

Whatever you want, they have got. With over 50,000 followers, and raving IG feedbacks, you know their customers love what they are selling.


Another Instagram store for Authentic makeup is thebeautyboxgh. They are a Ghanian company selling makeup products both locally and internationally. 

We absolutely love their content, and their unique instagram voice.

Read Also | All you Need to Know About Chebe Powder & Its Uses


Our list won’t be complete if we don’t add this Instagram account. The thing about our number 4 is that they not only sell authentic makeup products, they also teach makeup and have an inhouse makeup artist.

This is good, because a makeup artist is generally the best person to let you know what products you should use on your skin and what products you should stay away from.

So, having both in one building is kind of like a double threat. 


Guys, guys, guys. I can’t stop raving about this Instagram account for authentic makeup. They have one of the best Instagram themes I have seen on a makeup IG. Their theme is so clean and simple, you have no choice but to focus on the products they sell.

Visit any one of these pages, and let us know what you think.

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Laura Omofuma

Laura Omofuma is in one word a storyteller. She paints pictures so vivid, with her words and description, that her love for content creation shines through. From writing for Renowned fashion website-StyleMeAfrica, she has honed and grown her writing, creative and management skills. Currently the Lead Content Manager of StyleMeAfrica, Laura handles engaging writing and brand projects, as wells as brand and relationship management for the company. Follow her on Instagram @_Lauraspace StyleMeAfrica: [email protected] @stylemeafrica

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