In Brands We Love, Fashion, Style Guides

3 Important First Steps to Start a Business Out of Social Media | Kefilwe Mabote | WCW


If you want to know how to start a business out of social media, this article is for you. Social media is now a serious business, and everyone knows this. In this post, we study Kefilwe Mabote; A South African woman, who has built and sustained a business through her social media.

Kefilwe, who is a stylist to the stars has also made a name for herself as a fashion blogger and social media influencers. Kefilwe Mabote is a living example that you can start a business out of social media.

Here are a few things we noticed from studying her Instagram:

1. Set Your Product Offering

The first thing to do when you want to start a business out of social media, is to set your product offering. What services or products are you rendering, do you want to be an influencer or do you want to sell certain goods and service?

For instance, we noticed that Kefilwe uses her Instagram not just for influencer marketing, but also to showcase her style to her prospective clients.

Once you have identified your product offering, you can move on to the next step.

2. Identify Your Target Audience 

In line with setting your product offering, you will need to identify your target market. Who do you want to sell your products or services to? Having detailed information on your target market is important in setting your social media strategy to engage them.

From studying Kefilwe’s Instagram, it is obvious that this fashion Influencer isn’t just trying to target more followers of her brand, she is also putting out content that targets big brands in fashion and lifestyle, which will in turn create more marketing opportunities for her.

In an interview with people magazine, when asked about the importance of social media presence, Kefilwe was quoted to say “It’s important for media personalities to have a social media presence because it helps you connect with your market more & attract the right opportunities.”

How true is that?!

3. Build a Solid Brand Image

Not everyone with a large following on Instagram is marketable. In learning how to start a business out of social media, you have to answer questions on what you want your brand to represent, and the kind of brand image you want.

This is the hard part, but as long as you didn’t skip the second step and you already identified your target audience, then building the brand image that is in line with your target audiences’ should be a walk in the park.

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Laura Omofuma

Laura Omofuma is in one word a storyteller. She paints pictures so vivid, with her words and description, that her love for content creation shines through. From writing for Renowned fashion website-StyleMeAfrica, she has honed and grown her writing, creative and management skills. Currently the Lead Content Manager of StyleMeAfrica, Laura handles engaging writing and brand projects, as wells as brand and relationship management for the company. Follow her on Instagram @_Lauraspace StyleMeAfrica: [email protected] @stylemeafrica

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