In Fashion, Lookbooks & Editorials

Say ‘Hello’ To Migwo By Baseline – Besidone

Baseline by Besidone is an evolving women’s wear brand that caters to the woman in bloom. We focus on simple but versatile pieces that blur the lines of what can be worn to work, a wedding or even to a casual event.

The Baseline woman loves simplicity and comfort but still loves to look stylish. She is young at heart, effortless and not afraid to be herself. Without following trends, the Baseline Woman wears what suits her stature, her personality and her lifestyle. She is classy yet comfortable, effortless yet confident.


Our debut collection drop is named Migwo. MIGWO is a native dialect of the urhobo tribe in the south southern area of Nigeria.

It means HELLO! With MIGWO, we’re introducing ourselves to the fashion industry and the world. We’re saying HELLO! Pieces from our MIGWO collection would definitely introduce you in a room. Say HELLO to Baseline! 


We guarantee you’ll wear Baseline by Besidone with music in your heart and a smile on your face.

Models: @divamaka @oluwaboba

Photography/creative direction: @ad.marthaStylist: @deborahoguike

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