In Fashion, Lookbooks & Editorials

ONWUCHEKWA by CHIKEZIE DANIEL SS19 LOOKBOOK “MONUMENT”

MONUMENT: Something which stands, or remains to keep in remembrance that which is gone. e.g A testament, a reminder, a witness or paragon. Many people make the mistake of rushing into life, blame it on a sense of youthful exuberance but along the sometimes harsh journey; we leave a few important pieces of ourselves, the things that really make us unique.

Onwuchekwa SS19 reflects on its formative years, we look back in other to move forward, our love for clean lines, stripes,i ntarsia details, embellishments, buttons and a juxtaposition of elements and fabrics, however we see differently and more clearly.The lines are a reflection of the different routes we took to wholeness, the curves indicate the highs and the lows. The juxtaposition of elements is a clear representation of our complexity.We decided on butterfly like flower this season to symbolise the power of “personal transformation” and also the wonder and beauty of the #ONWUCHEKWAKINDRED.


Our prayer remains “KAMHARIDAH” a name from the eastern part of Nigeria that means “LET ME NOT FALL” . Yes our bloom is gone and we are the seed thereof. WE ARE “MONUMENTS” AND WE WILL NOT FALL.


Credits

Brand: @onwuchekwa_bcd

Model:Tobi Wojuola @spartangram_ for @gimodles

Photographer: Elizabeth Ajayi @vantagephotography

Set design: Elizabeth Ajayi

Assistant stylist: Hyacinth Joel @hyacinth_joel

Grooming: Chikezie Daniel @thechikeziedaniel

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