In Brands We Love, Fashion

Why We Love Bozoma Saint John AKA badassboz

Do you follow top brands like Uber, Apple, Pepsi Co, Beats and Endeavor? Yes? Do you know who the top brand person behind those brands is? Bozoma Saint John!

This Ghanaian has created an impressive career for herself as the top brand executive in leading brands. She leads Africa was quoted to say;

Bozoma “Boz”  St John is disrupting music, pop culture and business as we know it.

and we totally agree with them.

This badass brand mover was the force behind the 2013 Superbowl halftime show by Beyonce in 2013. Not only that, but the Apple music ad which featured a lot of black celebrities was also her doing.

Saint John also led PepsiCo‘s foray into music festival-based marketing as head of the Music and Entertainment Marketing. 

What more, this brand influencer sits on the board of Vital Voices. Vital voice is a powerful international organization, they identify female leaders and share their visions.

We love fierce African women that lead big brand moves and influence consumer decisions. We love Badass Boz.

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