Vlisco started this year off with a drive that is very rarely seen. The brand which designs and manufactures distinctive fabrics loved by African women has embarked on; social campaigns to drive awareness, promotions to celebrate, and CSR to give back. They are breaking the corporate rigidity that is usually present in big companies, and the public is taking note.
Their Ramadan campaign was a pleasant affair. It was infused with key women influencers and contributors in the Muslim community. Also, it showcased the brands products in a very creative and positive light.
While their recent Mother’s day campaign was one of the most thought out ones we saw. Vlisco celebrated Mothers everywhere in a very passionate and touching way.
Their digital presence isn’t one to be slept on either. With a follower ship of over 200k on Instagram, and captions that are set to educate and entertain, there is only going forward for this brand.
Finally, we love that they aren’t a stingy brand, and they use their huge following to raise others up.