In Brands We Love, Fashion

#SMABrandSpolight: This Ethiopian Brand Infuses Culture In Their Handcrafted Bags.

We love when African made products tell stories of the country they come from and the people who live in that country, that is why we love ZAAF, the Ethiopian brand that infuses their culture into every product they create.

ZAAF, founded by Abai Schulze, is a collection of premium leather goods handcrafted by artisans in Ethiopia. Abai, who was born in Ethiopia and has travelled round the world, decided to found the company in 2014.  She designs her products by drawing upon cultural relics and modernising them.

Read Also | #SMAHome: The African Brand To Get Your Luxe Furniture From

We love that the ZAAF brand contains the deep roots of the Ethiopian people in every design they produce. The brand is so big in Ethiopia, and has been breaking down barriers in other countries by gaining recognition. 

One of such recognition is their invitation to the NYFW runway show, featuring in Elle, Vogue & Forbes, amongst others. The brand’s CEO has also won prices for its innovative and entrepreneurial beginning.

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