In Fashion, Lookbooks & Editorials

Checkout NACK SS19 Collection

NACK Apparel is pleased to announce the launch of its new SS19 collection called the ‘Kindred Kullection’. The brand showcased its Spring/Summer 2019 collection for the first time on October 25th 2018 at the Lagos Fashion Week and has now altered the collection to be suitable for everyday wear. Fashion enthusiasts will now have an opportunity to shop the highly anticipated collection that was released this week.

Known for its pride in its country Nigeria, the new collection from the NACK brand focuses on the key themes; ‘Nigerian’ and ‘Culture. These themes also contributed in naming the SS19 collection the ‘Kindred Kullection’. Modelled by Deyemi Okanlawon, Adedoyin Somuyiwa and Ope Akinlose), the Kindred collection pays homage to the traditional Nigerian culture with native and retro themes at its heart.

This collection looks back at the lost Nigerian culture with a specific look at the Ife Kingdom and Benin Kingdom, which flourished from the 13th to 19th centuries in Southwest Nigeria. These cultures are known for their remarkably sophisticated lost-wax bronze castings made by specialist craftsmen for the royal houses. This was highlighted with use of several traditional sculpture heads of the Benin and Ife people, wrappers and accessories, which were all given a modern edge. This collection was used to update the ideology of the heritage of the Nigerian people, culture and art.

The NACK Kindred collection features a mix of dense prints and strong colours, which include – vibrant orange, blacks, blues and sharp reds that accentuate busy patterns and oversized tops. The brands use of unique cultural prints and hand painted designs are evocative of brightly decorated materials, which are synonymous with summer.

The NACK brand also uses this collection to celebrate what it means to be young and carefree with an emphasis on fun, flirty styles in a palette of calm shades and neon bright colours. Conversational pop prints and patterns create a sweet yet quirky look. Though unmistakably casual, the SS19 collection doesn’t stray from the spotlight with unique styles that are summer worthy. These fashion-forward themes combine seamlessly to create a coherent collection of high-street clothing. Most of the pieces are sold as individual separates and are designed to allow for mixing and matching across the range.

The Creative Director of NACK Apparel, Tolu Akinpeloye, commented: “This collection was used to let the world know about Nigeria, sell our culture and celebrate the underplayed culture of Nigeria”
Designed for everyday where, the SS19 will be launching on Thursday 23rd May 2019.
Creative Credits
Photographer: @thealfe
Videographer: @Dudutoonznigeria
Makeup Artist: @makeupbykofo
Creative Design: Tolu Akinpeloye
BTS Footage: @sussproductions
Models: @deyemitheactor, @thedoyinsho, @thatgirlyellaw_
Hair Stylist: @Bella_ella009

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