The collection reminds us that we are, in fact, on the cusp of a new decade. “It was definitely on my mind,” Stuart Vevers said in a preview of his Coach collection, “and it made me look back at the shifts that happened from one decade to the next.” It’s like La malaise de la fin de siècle, the French call it: the upheaval that historically happens around each turn of the century. The 2000s were about material overflow, 2010 digital saturation, and this generation is all about the call for an authentic antidote, something that makes one feel optimistic.
According to Stuart Vevers, “The last two seasons brought joy to the proceedings but they were a psychedelic trip and it wasn’t real. It was grounded in escapism. Now I want to be optimistic. But this isn’t blind optimism. Things are going to get better. We are going to change things.” We’re in the generation of doers, who don’t settle for less. Further stretching his point, “In order to be optimistic, I felt I needed to be grounded and real.”
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