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Demure By Denike debuts the Wave Collection and we are obsessed with every single piece!

Demure by Denike

The most prominent feature of the Wave Sandstone Formation, is its vibrant, almost unnatural hues. Striated panels of sedimentary rock sit, exposed to the light by centuries worth of water, its channels the only evidence that water once defined these valleys. Water is an excellent sculptor and the monoliths it has created in the valley are abstract yet deliberate, the result of deliberate design. The Wave Sandstone Monolith have endured for centuries, and continue to inspire creativity in the pursuit of art and design and for our A/W 18 collection, we draw inspiration from its revered valleys as well.

Our creative director draws inspiration from the fragility of the Wave Sandstone formation and the parallels it has with fashion as a culture, design as a process, and the often overlooked reliability that must define construction. She acknowledges the fragility of the sandstone formations, built over centuries through years of routine and layering of otherwise unremarkable sediments – She replicates that sentiment through ruched tulle, layered at the hem of a spaghetti dress. She mirrors its striations and marries it with her love Adire, creating striped motifs that speak to our customer’s rejection of order and embrace of controlled chaos.

We take direct reference from the formations neutral hues of muted browns and sallow oranges, and juxtapose them against defiant purples and unsoiled whites, referencing the unyielding earth in eternal conflict with water, ferocious and exacting.  This season’s ideas are materialized in the softness of fabrics; tulle, chiffon, silk and twine as an homage to the softness of the formation’s present incarnation, and how it is in a perpetual state of transfiguration.

For Demure by Denike, the Wave Sandstone formation is a metaphor for the tradition that defines fashion as a pursuit of excellence, each generation’s achievements hoisted on the achievements of the generation before them, resistant to the ravages of time and other circumstances, but pliable enough that this all-encompassing force shapes fashion into the behemoth in which our creative director defines herself today.

View images from the collection below

WEBSITE: www.demurebydenike.com

INSTAGRAM: www.instagram.com/demurebydenike

FACEBOOK: www.facebook.com/demurebydenike

TWITTER: www.twitter.com/demurebydenike

HASHTAG: #DemureWoman #DemureByDenike #DemureWave

Demure by Denike

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